I’ve been trying to find a perfect moisturizer for… I don’t know, my entire life? Keeping in mind that my list of requirements is enormous (vegan, cruelty-free, organic, SPF 30+, effective, and not expensive), this mission seems to be impossible. In my experience with moisturizers, there is always something you have to compromise on. Whether it’s aroma, non-organic ingredients, or the price—I’ve never found a perfect moisturizer. In today’s episode of Beauty Wars, two products—Boots Botanics Hydrating Day Cream and Liz Earle Superskin Moisturizer—are competing for a title of the best natural moisturizer. Let’s dissect each of them and figure out what works and what doesn’t.
The Promise: Boots cream is 81% organic hydrating cream that “softens and moisturizes skin for a full 24 hours.” Liz Earle product is a “fragrance-free moisturizer for more mature or very dry skin” that contains “a powerful blend of high quality naturally active ingredients.”
Scent: Both products smell… herbal. While Boots moisturizer features just a slightly natural scent, Liz Earle product doesn’t smell good at all. In fact, I applied it on my skin only on those days when I’m super tired as a night cream as I was not able to tolerate its smell.
Effectiveness: Both products are great for moisturizing my dry skin. Liz Earle product is more suitable for dry skin while Boots product also works for normal and combination skin types.
Consistency: Boots product provides thinner coverage while Liz Earle moisturizer has a much richer consistency (somehow it reminded me Pond Cold Cream). I would say, the first one works better as a daily moisturizer while the second one is perfect for intense nighttime treatment.
How about SPF: No such luck. Both products do not contain sunscreen.
Is It Sticky: Nope. Both products absorb into the skin quickly and do not leave residue.
Packaging: Both products come in a jar, which is not a perfect solution for natural moisturizers. According to Paula Choice, such packaging “won’t keep the important ingredients—including the plant- and vitamin-based antioxidant—stable.”
Active Ingredients: Boots moisturizer formulated with rosehip, jojoba oil, and cocoa butter. At first glance it seems like a great formula, but when we go into details you can see that the product contains a bunch of unpronounceable ingredients that I would afraid to put on my face. By the way, I spotted glycerin in product’s ingredient list that could be either derived from plants or animals so it was also a red flag for me. Liz Earle moisturizer is based on cranberry, borage and rosehip seed oils. It also contains glycerin, but it’s a vegetable derived one. I appreciated the fact that this moisturizer features Vitamin E and Shea Butter—my favorite ingredients for dry skin.
Animal Testing: It’s not clear if Boots skin care is cruelty-free. According to Catherine from Buying Cruelty Free who interviewed the brand and talked to PETA representatives, the company might be affiliated with animal testing. I also checked Leaping Bunny Program‘s website and the brand is not listed there. Considering the above, I assume that Boots products are not cruelty-free. In comparison, Liz Earl products are 100% cruelty-free and listed on Leaping Bunny Program’s website.
The Vegan Factor: According to Liz Earle’s website, “all products are suitable for vegetarians” which probably means that those are not vegan-friendly. The same goes for Boots—not vegan.
Organic: Even though Boots product states 81% organic, I was not able to find a “USDA Organic” stamp on it… Liz Earle product doesn’t claim to be organic.
The Verdict: Even though I am upset with Liz Earle scent, overall it’s a better option as this moisturizer contains more oil-based ingredients and was not tested on animals.
Previous episodes of Beauty Wars series: