Fashion Week

Epson Digital Couture: Harmony and Peace Through Fashion

Epson Digital Couture NYFW FW2016

If you think New York Fashion Week always begins on Thursdays, you’re mistaken. There are wonderful shows that start a few days prior to the official NYFW launch. This week, I attended a collective presentation of eleven artists from across the Americas who showcased their collections created with the help of Epson’s latest textile printing. I was amazed by a fabulous spectrum of styling ideas proposed by the designers. United under the theme “Harmony and Peace Through Fashion,” every piece looked unforgettably unique and wearable.

Epson Digital Couture NYFW FW16

Before we dive into reviewing each collection, let’s get the gist of what happened behind the scenes of the presentation. If you watch me on Periscope, you’ll remember that I was schmoozing around to uncover for you all the beauty and hair styling secrets from backstage. In the exclusive interview for Style Sprinter blog, Mary Kay’s Lead Makeup Artist Luis Casco (you probably also remember him from Project Runway) shared some of his professional secrets on creating a perfect bold lip look.

Epson Digital Couture FW16 Backstage

“We used Mary Kay At Play Lip & Cheek Stick in Razzleberry on the lip (you can use it on the cheeks too!). Then, we applied this pearl highlighter right on top of the cheeks. On the eyes, we used a cream color eye shadow that we literally dabbed on the eyelids. We also padded some blush right on the lip to give it a very wearable matte lipstick look. Sometimes a matte lipstick could feel dry, but using the base that works like a balm first, and then adding a little bit of powder on top gives you the best of both worlds. This is a very versatile look as you can wear it with any outfit. Saying so, this bold lip look works for all 11 designers presenting their collections today.”

Mary Kay at New York Fashion Week

Since the show consisted of various designer ideas and styles, Edison Lu, the lead hair stylist for Hair Lounge, was faced with the dilemma of creating a unified classic look that nevertheless looks stylish and up to date. Needless to say, Edison did a spectacular job by creating a simple but refined look with a twisted low bun. Below, I provide a summary of our conversation with Edison where he shares his secrets for recreating the look at home:

Edison Lu hair stylist for Hair Lounge NYFW

“We tried to match this new Epson collection with urban and organic, but also new luxury high-end fashion. When we talked to the designers, we tried to create something more natural. We created an essential ponytail with a low bun. Depending on the hair material of each model, we saturated three partial twists so three structural pieces of the low bun come out with a slightly fluffy texture.”

Wella Haircare at New York Fashion Week

Prior to the event, I was only distantly familiar with Epson’s textile printing technology. As it turns out, many designers have been using digital dye-sublimation and direct-to-garment printing equipment for creating unique (and affordable!) designs for the last few years. According to the company’s press release, it takes just a few mouse clicks to produce sharp, colored images on fabric. I have to say that the prints used by Epson’s selected designers looked vivid and varied, ranging from pastels to neon.

Epson Digital Couture NYFW FW16 Backstage

There are a few designers whose digital printing ideas I loved the most.

Chloe Trujillo from Los Angeles presented a collection that I unofficially called “Fashion Witchcraft” because of the whimsical prints created by the designer. From magical symbols to alchemists’ slogans, this collection brings a new twist on Hogwarts School attendees.

Felipe Santamaría Luque from Colombia claimed that red is the new black in his Lenerd collection. Juxtaposing structured kimonos with bold colors and geometric prints, this trio of outfits is a ManRepeller’s worthy attention getter.

Kaleidoscopic Epson Digital Couture FW16

Kaleidoscopic by María de Lourdes Ramírez and Isabel Navarro Landa from Mexico is a cheerful collection of swimwear that combines elements of the 50s with modern siren vibes.

Epson Hosted a Fashion Show During NYFW

Matías Hernán from Chile presented a disco-era-inspired collection featuring futuristic boots, neon fur coat, and techno slogans. A maxi rainbow dress was definitely a highlight of the collection.

NYFW Epson Fashion Show 2016Epson Digital Couture NYFW FW2016Epson Digital Couture NYFW 2016Epson Digital Couture FW16 Backstage 2