I have never told you about my connection to the art world (although you may argue that fashion is art), but I might know a bit more about it than you might expect. The story goes back in Russia where I attended an art school. My favorite subjects to draw were watermelons and my dad’s nose (it’s even more unusual than mine). Then, I moved to New York where I organized a few international art exhibitions. The point is, I do love and appreciate art and I regularly attend art exhibitions. Today I am collaborating with Stella Artois to share with you my thoughts on a breath taking art installation Stars by Stella Artois that I experienced this week.
When I came to the well known since New York Fashion Week location (Skylight at Moynihan Station), I didn’t really know what to expect. All I knew is that it would be an immersive light installation that brings to New York something that we don’t see often—the stars. I’ve lived in the Big Apple for long enough to guess that it would be just another celebrity and superstars event. Well, I was completely wrong as Stella Artois really brought celestial bodies to the City! Actually, it was more like a galaxy, the infinite night sky in its full swing!
When I came into the spacious exhibition space covered in black fabric, I felt a bit scared. The stars reflected on the glossy floor and I didn’t want to ruin the pretty looking stars. Then, the music began and I managed to distinguish where the floor and where the ceiling was. Suddenly, the stars started to ‘fall’ on the heads of the event attendees—dozens of multiple shaped LED lights that seem to react when people tried to reach up to them.
All of the hands of people surrounding me went up as they tried to catch their own personal star. Indeed, I was one of those star hunters. Being a petite woman, I raised both of my hands up in my attempt to touch these spectacular creations. I never grabbed one, but I felt that there is one star that belongs to me.
The music supporting the immersive art installation deserves an additional comment. It was a mix of digital tunes that sounded mysterious and dreamy. As it turned out, it was the first sounds of actual stars presented to New Yorkers within the “Give Beautifully” campaign. While creating the show, the production team contacted NASA scientists to obtain recordings that they captured from the stars and incorporated those sounds into the installation.
In celebration of the art exhibition, Stella Artois also collaborated with one of my favorite composers and performers, John Legend, to create a special composition, “Under the Stars.” Below, I provide a short video clip that allows you to get a gist of this beautiful musical performance. By the way, John Legend himself performed at “Stars by Stella Artois” installation this past Wednesday—I can only imagine how incredible was that performance.
When it comes to analyzing the show from the perspective of a New York based art lover, I have to confess that “Stars by Stella Artois” was one of the favorite installations I had viewed this year. I really appreciated the scale of the event, an impeccable level of its organization, and the unique experience that I had during and after the show. To say the least, I was highly impressed!
In my opinion, the unique art installation created by Stella Artois, was the perfect gift for New Yorkers that sometimes get stuck in the routines of their daily lives and burdens that they completely forget to notice all the beautiful things around them. Yes, we might not see the stars due to the amount of skyscrapers in the City, but nobody stops us from remembering that the stars are somewhere above looking down on us.
P.S.—If you still didn’t have a chance to do so, go to stellaartois.com/stars to RSVP.