Ever since I moved to the US from Russia, I noticed that many Americans are not aware of many European brands. In my experience, people know only the most familiar labels like Dolce & Gabbana, Gucci, and Hermes and only those working in fashion recognize less established designers. As it turned out, even some of the most famous American designers might not ring the bell in New York too…
Last week, I wore this gorgeous lace dress by Jill Stuart to the InStyle magazine holiday party. I paired it with my new Chanel bag and crystal booties from ASOS. I felt that my makeup was also on point as I paired my ruby red dress with my new favorite lipstick by Teeez Cosmetics (which actually made it into my November favorites). Many of my blogger friends and acquaintances complimented me on the dress as asked if it was by Self Portrait. (I know it’s already some sort of stereotype that if it’s a lace dress it must be by Self Portrait, but it’s a topic for another conversation.) When I answered that the dress is actually by Jill Stuart, I’ve got blank in response.
At the beginning, I was thinking it was because of my accent. Then I blamed it for loud music. But at the end of the night I had no doubts that people really didn’t know the brand… I’m not putting my blogger buddies to the test saying that they might not educate themselves enough on the fashion history, but come on, don’t you want to research the topic you are genuinely interested in?
I am actually guilty in not reading news regularly (honestly, some of the recent political events just upset me too much to even bother), but my excuse is that it’s a bit too hard to be a full-time student and a full-time blogger. Usually by the end of the day, when I’m done with my papers, blog posts, and social media comments, the last thing I want to do is to see written (typed) text in front of me. But I sort of must know what is going on in my industry, right?
As with many other things in my life, I decided to take a strategic approach and prioritize what’s important. Based on my everyday habits, I noticed that I love catching up on my blogger friends posts first thing in the morning—yes, even before I have my first cup of coffee. So I figured why not adding a few of my favorite fashion resources to the mix?
Just in case you don’t know, there is a special platform for blogs called Bloglovin that allows following all of your favorite posts and save featured articles in collections (sort of like Pinterest but less crowded). Many of the major style and beauty resources are connected to Bloglovin so it takes just a few clicks to add them to your reading list.
To be honest, my morning catching up on blogs and websites became one of my favorite rituals. I know that some people like watching news or reading the New York Times to get their day started but somehow for me it’s fashion and beauty news that symbolize the beginning of the day.
I wonder where do you get your fashion and beauty updates? Do you feel that fashion history education is important for bloggers?