Digital Influencer and Beauty Expert, Katya Bychkova provides an industry insider view on all things makeup and skincare!
Style Sprinter is a beauty-focused platform created by Katya Bychkova. Currently based in New York, Katya grew up in Russia, where she worked as a journalist and news reporter. In 2014, she launched the Style Sprinter blog with the goal to educate readers about the latest makeup trends and skincare products — all carefully tested and researched.
If there is one thing Katya is known for is her love for face masks. In January 2018, Katya started the 365 Masks Challenge where she is testing one (different) mask a day for a year. The challenge united mask lovers from across the globe and gave Katya international recognition as a mask expert.
In addition to weekly blog posts, Katya provides daily beauty inspiration on the Style Sprinter Instagram. From quick and easy to repeat makeup videos and hair tutorials to honest reviews on medical procedures, Style Sprinter Instagram is the resource you want to follow if you want to learn more about makeup and skincare.
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Katya’s work has been featured in numerous publications, including The Wall Street Journal, Refinery 29, New Beauty Magazine, Style Watch Magazine, Skincare.com, Glossy, and Daily News (see Press for more).
She has worked with brands such as Dior, Clarins, Farfetch, Garnier, Longines, ASOS, Dove, Clarins, and Maybelline (see a full list of collaborations below).