Drugstore brands are definitely stepping up their highlighting game this season. Walking in the beauty aisle at my local CVS I can’t stop myself from picking all things shiny and affordable. During one of such trips to Walgreens I found one of the competitors of the today’s Beauty Wars, the Illuminating MegaGlo Palette by Wet N Wild, and have been obsessively using it ever since. The same thing happened this past January when I explored all of the Florida-based pharmacies looking for something new to update my collection with. And here it was: a new highlighting and contouring palette by Milani—needless to say that my entire trip was much more fun after I learned that this highlighter looks so much more beautiful on a slightly tanned skin.
While both products come at a similar price range, I would not call them “dupes.” The shade of a blush in both palette look similar, but the finish is just way too different. Not to mention that a contouring powder and a highlighter are completely different. Saying so, I feel that it makes more sense to compare them as affordable highlighting and contouring palettes rather than talking about them as of dupes.
The Package: Both products come in a clear plastic package on top and a black plastic package in the bottom. The Wet N Wild palette is bigger in size and comes in a round shape; it is a bit more difficult to open. The Milani palette is more petite; the products in the palette are not flat but rather raised to create a beautiful “wave” effect. Personally, I prefer the look of the Milani palette more as it looks more luxurious.
Size: The Wet N Wild palette is 0.405 oz (11.5 g); the Milani palette is .18 oz (5 g) which is half the size of the Wet N Wild one.
Shades: The Milani palette comes in three shades: Sun Light, Candle Light, and Golden Light. The Wet N Wild palette comes in three shades: Catwalk Pink, Strike A Pose Rose, and Starlight Bronze (the shade Catwalk Pink reviewed in this post is the only one available at the brand’s website and at my local drugstore).
Pigmentation: As you see in the swatch photos, each and every shade of the Milani palette is extremely pigmented when swatched on the hand; the blush and contour from the Wet N Wild palette are also brightly pigmented, but the highlighters are rather subtle than blinding.
Highlighter: Being a #highlighteronfleek kind of girl, I prefer the highlighter from a Milani palette as it’s more pigmented. Especially when I take photos, as it looks stunning when the light hits it. I still enjoy the Wet N Wild highlighters but mostly for everyday use. The golden shade from the palette looks beautiful if applied under the brow, and I love applying the pink highlighter onto my cheeks on the days when I’m wearing a pink blush (or even on top of the blush) to add extra dimension to my cheekbones.
Blush: Since Milani blush is more pigmented, it makes it easier to overdo with this blush. But when you are using this product sparingly it does provide a great coverage and looks gorgeous on skin—especially because it has a glittery finish. The Wet n Wild blush is easier to work with and I love how this particular shade of apricot blush looks on my pale skin. It’s less glittery and more glowy than the Milani one and its consistency reminds me of “Orgasm” by NARS.
Contour: The contouring shades from both palettes are way too dark for my fair skin so I can’t really give an educated review on them. When I tried applying each product on my hand with a contouring brush, these seem to be easy to blend. But, again, I never really wore them on my face to talk about the blendability and durability of each product.
Durability: I was truly impressed with the longevity of the highlighters and blushes from each palette. I would compare each of them to some of the high-end brands.
Ingredients: Both products are cruelty-free which is amazing!
The Verdict: Overall, I’m highly satisfied with both products. I do prefer Milani one as it’s new and fresh in my collection, but I see myself coming back to my old good one palette by Wet N Wild very often too. The only drawback with the Milani product is its price. By adding just $1.50 you can buy an entire eyeshadow and highlighter palette by BH Cosmetics and Carli Bybel (it doesn’t include a blush though). But it’s less expensive if compared, for instance, with Anastasia Beverly Hills Glow Kit or Je Ne Sais Quoi Kit by IT Cosmetics. In other words, if you are on a budget, Wet N Wild highlighter is a very good option and you most likely love it. When it comes to Milani, it would be an interesting addition to your collection if you are a highlighter collector who loves testing all things new and coveted.