How to Create a Fairy? Sophia Webster’s LFW Presentation

You don’t have to be a New Yorker to have an appreciation for beautiful shoes. But you need to be in London to see the most creative shoe presentation by the British accessories designer Sophia Webster. This London Fashion Week season I was lucky enough to be backstage at Sophia Webster’s show with St. Tropez where I literally saw… how fairies were created!

Behind the Scenes: Sophia Webster’s LFW Presentation

Yes, you’ve heard me right: Spring-Summer 2018 “Away with the Fairies” collection by a master of sophisticated feminine accessories Sophia Webster was all about mythical creatures. From dreamy purple-shade makeup created by Revlon makeup artists to “fairy dust” that St. Tropez team used to make the bodies of the models look smooth and luminous – I felt that I’m covering BTS of a Disney movie rather than a fashion show!

I bet you are dying to hear what the “fairy dust” I mentioned before is all about. I will not make you wait any longer! Basically, it’s a tiny melted highlighter that St. Tropez team used to create an ethereal look after models were self-tanned with Gradual Tinted Tan by St. Tropez. As you see in photos, the results are impressive – models’ skin looks super smooth and glowy, but not too shiny.

Sophie Evans - The Original St Tropez Ambassador at Sophia Webster LFW ss18 show

I spoke to The Original Ambassador for St. Tropez Tan Sophie Evans (follow her at @sophiesttropez) and she said that the product is great for girls of any skin tones, including pale queens like moi. I remembered to have one of those self-tanners in my collection but never using them, but after seeing Sophia Webster’s show, I think I should totally give it a try when I’m back to NYC.

Sophia Webster LFW SS18 Presentation 8

When it comes to makeup, there was a lot to learn too. First of all, I loved how Revlon team applied purple eyeshadows not only on the lid but also on cheeks, as a highlighter. Combined with an otherwise natural look, the purple shadow indeed looked fairy-like and beautifully reflected the light.

Hairstyle-wise, simplicity was also the key. Toni & Guy team concentrated on embracing natural hair texture of each model. Whether it’s a relaxed low pony or a bit more complicated updo, hair at the Sophia Webster show looked effortless and incredibly cute.

Presentation: Sophia Webster’s LFW SS18 Collection

In the best traditions of the brand, the show set-up was mind-blowing. Imagine colorful stations with mysterious trees and flowers where models were seated on enlarged versions of mysterious plants and trees, while others were standing next to mega-sized flowers. To create this new world for Sophia Webster’s presentation, set designer Shona Heath used of the Cottingley fairy phenomenon of 1917 as inspiration. Shona was also alluding to Cicely Mary Barker’s Flower Fairies as a reference point for the show set-up.

In the best traditions of the brand, the new Sophia Webster’s collection was colorful, quirky smart, and girly. Maybe it’s just my personal obsession with the brand, but I saw myself wearing each and every model from the line. Crystals, decorated heels, bows, and glitter – I’m all about it! I also adored the miniature bags stating, “I’ll bring you flowers,” “Pretty to see, hard to catch” and “Roses are red.”

A separate word on the ethereal jewelry that the “fairies” wore during the show. These jewels were created in collaboration with British jeweler Alex Monroe. By the way, the entire jewelry line is now available at Sophia Webster’s website, but I expect it to sell out quickly. So, if you want to get a piece or two before the shoe collection goes live, definitely hurry up!