Collaborating with famous bloggers is definitely something I’d love to do in future as guest posting and getting yourself out there on other people’s platforms is crucial for traffic growth and brand recognition. However, I didn’t have a chance to guest post frequently enough. I did a few collaborations with some of my closest blogging friends (such as Shireen and our $30 Makeup Challenge and Selma and our Project Re-Design), but I can really use some tips on how to bring my collaboration strategy to the next level.
Today, I invited a very good friend of mine and one of the best blogging gurus in the fashion world, Brittany from Not Another Blonde, to share her tips and tricks on how to collaborate with big time blogging celebs. In case you don’t know, Brittany is one of the girls who is writing for Zanita’s blog, amongst other blogger celebrity friends of hers. She also has one of the best Shapchat and Periscope accounts that I know of, where Brittany shares tons of helpful blogging tips and #GirlBoss motivation (she is also on Instagram and Facebook).
Saying so, let’s learn from the pro what is the right way to collaborate with influential bloggers!
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As a blogger, we all want the spotlight. We want to be significant in our niche and we want to be the go-to source of inspiration for all our followers. And we won’t stop until we get there. We’ll keep liking and commenting on Instagram pictures we don’t necessarily love but if they increase our following why not, right? Wrong.
In fact, if you keep commenting superficially and following other bloggers for the sake of a follow back you’ll be known as “that girl” in the blogging world and no one wants to be “that girl”, trust me! So how do you grow your following and maintain your dignity? Easy… you collaborate with bloggers bigger than you.
Ok maybe it’s not that easy, but it’s definitely not rocket science. The key to blog growth is collaboration, hands down.
So, now you’re probably thinking “Ok, where do I find these bloggers and how do I get them to notice me?” Here are five ways that will give you a leg up on your blogging competition…
ONE // Search Instagram Hashtags
All the well-known bloggers hang out in one place and that place is Instagram. If you’re looking for new bloggers that you don’t follow already, then the Instagram hashtag search is for you. One of the most commonly used Instagram hashtags is #fblogger. You can find new bloggers this way with followings that range from 10K to 700K. Keep in mind that if you choose to go after a blogger with a 100K+ following, it will take a little elbow grease to get noticed.
The great thing about Instagram hashtags (aside from everything) is you can be as specific or general as you want. I mentioned #fblogger is a good hashtag to search, but what if you’re looking to connect with NYC bloggers? Try #nycstreetstyle or #nycblogger.
Once you find 10-20 bloggers to collaborate with, make sure you get their emails, which is usually at the top in their Instagram bios. Contrary to popular belief, do not “go down in the DM” with a blogger. Personally, I rarely check my DMs so email is the way to go.
TWO // Feature a Blogger Round-Up
Blogger round-ups are the most flattering way to connect with big time bloggers. Everyone, especially bloggers, loves a good compliment and what is a better way to pay one than by doing a round-up of your favorite bloggers?
You could write a post titled, “Women Who’ve Changed My Life” and then send the bloggers you featured an email. The trick is to email these bloggers with no expectations. This is your introductory email because you’re simply saying hello and telling your blogger you featured him/her.
Sometimes the blogger will share your article which is great publicity for you, and other times you’ll just be remembered as the sweet beginner blogger, and that’s ok, too.
THREE // Send a Cold Email
Cold emails are a great way to propel your blogging career because not many bloggers take the time to do it anymore. If you’re authentic and email big time bloggers once, twice, or even three times, you’ll most definitely get a positive response.
Remember, you have nothing to lose and everything to gain. The worst that can happen is the bloggers don’t respond, in which case you just move on! Be patient, someone will respond to your cold email eventually.
FOUR // Ask for an Interview
Once you’ve featured bloggers in a round-up and sent them an email with a link to your kind words, your next email is when you can go in for the ask. You need to establish somewhat of a rapport first by featuring bloggers and engaging on their social media feeds. People are more likely to say yes to someone they “know.”
The reason I suggest asking for an interview as a collaboration first is that it requires little to no effort on their part. Big time bloggers are busy and the last thing they have time to do is to do a huge collaboration with a blogger (you) they’ve never heard of before.
Interviews put the spotlight on them which helps spread the word about their blogs. More sharing = more followers, more followers = more money.
FIVE // Share “After-Glow” Results
You know the after-glow of a sunset? When the sky lights up a firey red, pink, and orange? Well, you need to make your blog posts have the same effect in order to stand out to big time bloggers. Once you’ve interviewed your big time blogger, share the amazing results! Did you make a cool collage to go along with the post? Share it! Did you receive five shares and 200 likes on the post? Share that with the blogger for a little icing on top.
That extra touch will definitely make you memorable. Well-known bloggers will also be more likely to collaborate with you on a consistent basis.
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I hope you enjoyed Brittany’s post and got inspired to reach out to your favorite bloggers with collaboration proposal. Or, perhaps, you already had a chance to collaborate with a big time blogger. If so, please share your experience with Style Sprinter community in the comments.