There is something special about spring that motivates so many people to clean up their apartments, re-think their routines, upgrade their beauty rooms, and thoughts in preparation for the warm season. I am no exception here! I’ve been in a de-cluttering mood for the last few weeks.
My desk, calendar, house, social media accounts, and many more areas of my life are much more straightforward and easy to navigate now. Finally, it’s time to audit and update my blog!
Today, I’m sharing with you my go-to tips on how to make your blog more user-friendly and clutter-free.
Update “About” Page
Those are the most visited pages on your blog (don’t believe me? check your Google Analytics), so make sure the information there is current.
Include the list of the collaborations you’ve been working on for the last year and check to make sure all the links are current and working.
Also, consider updating your profile photo, especially if you changed your hairstyle recently. Finally, make sure your “About” page contains your email address.
Delete Posts That Are Irrelevant
This tip is inspired by a recent episode of my favorite podcast, Smart Passive Income. One of Pat Flynn’s show guests deleted a third of his posts and tripled his blog’s traffic.
I don’t recommend taking such a dramatic cut and removing all your hard work, but a look through old posts that you never actually liked might be a good idea.
Create an Editorial Calendar
Many bloggers use such services as Buffer and CoSchedule to organize their social media shares, but not that many take the time to create a social media calendar. Spring is a perfect time to do it finally!
I’d been struggling with keeping on track with my editorial and social media calendars too. For a long time, I jotted down my blog post ideas in a paper planner. But this strategy was not very successful.
Then, I dedicated a few days for figuring out CoSchedule, and my blogger routine became so much more organized. Now, every time my blog post goes live, it is automatically shared on Facebook and Twitter.
Another fun tip is to plan a series for your blog. It’s much easier to stay consistent if you know what type of post readers are expecting from you on which day. Not to mention that a good series can make it or break it your blogger career.
When it comes to Instagram posts, I signed up for a paid version of Planoly that allowed to schedule (and auto-post) pictures for the upcoming month. It’s super convenient! Not to mention that pre-planning your IG post makes your feed look more consistent.
Delete Unused Tags and Categories
Having a lot of tags that you use only once or twice doesn’t provide any benefits for your blog’s SEO. Be strategic about labeling your posts and make sure to create only tags that you’ll be using all the time.
For instance, I keep only a few tags for my makeup posts: lips, eyes, face, nails, fragrance, and tutorials. You can use a similar technique or, perhaps, divide your posts according to the topics you are covering. That way, you’ll have an organized blog structure that Google loves.
Tweak Your Blog Design
You probably have a few design changes in mind that you always wanted to make but never had a chance to accomplish. It’s time to get them done finally!
Spring-cleaning means making your blog look and feel more professional, and neat design is an essential part of making it happen.
Answer Every Comment
This the most challenging tip that I wish I used myself! I’m known for letting comments pile up until I can’t handle responding to all of them.
However, this spring I’m dedicated to reviewing all the feedback I receive. Supposedly, it’ll help me to understand what my readers want to read. A side benefit: last time I did this, my traffic boomed!
Update Pinterest Boards
This update will take just 15 minutes, but you’ll notice how satisfying and productive it is. Bright, standout covers bring people’s attention to your Pinterest account, which eventually leads to more traffic for your blog.
Create a Freebie
Ask any marketing pro, and they’ll confirm that the money is in the list. It’s time to start working in that direction too!
Many bloggers wait too long trying to create a perfect freebie (preferably a 100-page-long e-book), but in reality, all you need is a simple checklist or guide that helps people solve some kind of problem.
Share your knowledge with the world in exchange for people’s email. It’s super simple, and it works!
Update Newsletter Layout
People love consistency, but it never hurts to spice things up a little bit. Add some new series to your newsletter to make it unique, change the fonts or template’s dividers, make your photos clickable.
Be thankful to the people who signed up to your list and so make sure to send only high-quality, well-organized content!
* * * * *
I hope this checklist on how to spring-clean your blog was handy for you. Please let me know in the comments which of these strategies are you planning on executing first.