Among all the tools in a blogger’s arsenal, linkups are probably the most underestimated. However, linkups are a relatively easy way to introduce your blog to the world and build connections with the community. Today, I’m going to break down for you the best strategies and most popular linkup parties for fashion and beauty bloggers.
When I first started blogging, one of the main mistakes I made was focusing simply on content creation. I wasn’t spending enough time promoting my posts. I’d make every sentence and photo perfect and then realize that many people were simply unaware of these posts, because I wasn’t promoting them. One strategy that helped me gain my first cohort of readers was sharing my posts via so-called bloggers’ linkups.
If you’re not familiar with the term, a “linkup” on someone’s blog is a content-sharing post that allows other bloggers to post their links to their recent posts. The link exchange process takes place through a special program (InLinkz is the most popular one) where each blogger can easily add a post for everyone’s attention and access other people’s posts.
It’s not that complicated to join a linkup party. All you have to do is to copy a URL you’d like to share, scroll down to the end of the linkup widget and insert your link. Then, it’s a good idea to select an image to illustrate your link and submit your link. Your link appears on the linkup widget in chronological order, right after the links of linkup party hosts.
In my personal experience, joining other people’s linkups or, perhaps, organizing your own, is a great way to improve your engagement with readers and build a strong community of readers. However, there are some tips and tricks you need to learn before setting out on your journey.
ONE // Join the Linkup Party Early.
It couldn’t be easier: the earlier you join a linkup, the higher your post will appear in the widget. Many people look only at the first few rows of posts—so good positioning can potentially give you more visitors.
TWO // Your Thumbnail Is Everything
Be strategic and select the strongest image you’ve got so your post really stands out among all the others. Even though the nature of linking up is networking, you’re still competing for the attention of potential readers who are deciding which link to click. With this in mind, attract your potential viewers with a beautiful, bright image.
THREE // Comment on Other People’s Links
It’s not enough to simply submit your link and run away. Again, linking up equals networking, so make sure to be a great “citizen” and click on other people’s links and perhaps leave comments.
FOUR // Thank Your Host
Good blogger etiquette means thanking the person who organized the linkup by leaving a comment or sending a note via social media. Being nice always helps, so don’t forget to tell your host how much you appreciate her efforts organizing a linkup.
FIVE // Be Consistent & Determined
Over time, once you figure out which linkups work best for you and join in at least few times, feel free to reach out to the host and inquire if you can become a co-host. Most bloggers feature one person per linkup, which is a tremendous honor. However, if you build your reputation by joining linkup parties regularly so the host already knows and recognizes you, getting featured isn’t that difficult. Not to mention that some hosts encourage participants to nominate themselves for co-hosting.
Perhaps the only inconvenience associated with linkup parties involves finding quality linkups. When you first starting blogging, it might be a problem, because you won’t have that many connections in the blogging world and might not be aware what day of the week the linkup party is happening. I’d be delighted to help you out with this blogger dilemma—above, check out the full list of linkups that I recommend joining. Happy linking!