Tosia NYC: Effort-less & Luxury-ous (Backstage NYFW)

Tosia NYFW SS16 Models

The saying goes that the truth is in wine, but when it comes to understanding fashion, it’s in in-depth conversations instead. In my humble opinion, it’s one thing when you read what the collection is about and it’s a completely different story when you can talk about it with the designer. Attending New-York-based designer Sara Hankin’s Spring-Summer 2016 show, I not only had a chance to chat with the creator of Tosia NYC brand, but also to document my backstage experience via live streaming on Periscope (be sure to follow me at @StyleSprinter). Needless to say, it was an incredible experience and I truly fell in love with the collection.

Designer Sara Hankin Tosia NYFW

Designer Sara Hankin (Tosia NYC)

The Tosia NYC label was born not that long ago, but the level of design maturity is surprising for someone who just started creating on her own. However, if you go deep into the brand’s history, you will learn that Sara Hankin, Tosia NYC’s creative director, is not a newbie in the fashion world. Prior to launching her own label, Sara worked for J.Crew, Cynthia Steffe, and Ralph Lauren.

Sara Hankin Tosia NYC

Sara’s recent spring-summer 2016 collection was inspired by the designer’s recent travels to Europe. Working with clean, classic cuts, the collection introduces modern materials such as denim and suede while staying faithful to her elegance premise. Here is what Sara Hankin says about her collection (exclusively for Style Sprinter blog):

Tosia NYFW SS16 Collection Backstage

Inspiration: “The collection was inspired by a personal trip I took to Morocco. The French influence prevails in the region there, and I really loved the vibe of this country.”

Tosia NYFW SS16 Collection Jumpsuit

Materials: “We use a lot of breezy cottons that are super versatile for wearing from day to night. We use the Japanese denim, which is really beautiful, and the edges have a nice accent. We use some suede and silks as well.”

Tosia NYFW SS16 Collection Trenchcoat

The Tosia Woman: “She has a creative soul. She lives an active life and she needs clothes that will take her wherever she needs to go. There is a sense of timeliness about the collection. It is created for a woman who is knowledgeable about designer collections, but who also wants things that are going to last.”

Tosia NYFW SS16 Collection Cold Shoulder Dress

Accessories: Straw visor hats and neutral headscarves by Helen Kaminski.

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Trend Alert: Elegantly fringed denim, cold-shoulder tops, and inverted pleat skirts.

Tosia NYFW SS16 Backstage First Looks LineupTosia NYFW SS16 Backstage ModelsTosia NYFW SS16 Backstage First Looks 2

The team of beauty and hair professionals helped to make the designer’s vision into reality:

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Hair by REDKEN: A relaxed yet elegant vibe of the collection was matched by perfectly groomed hair styled by Redken lead hairstylist Jenny Balding. In an interview with the Style Sprinter blog, Jenny shared her secret weapons that she used to create healthy-looking styles for Tosia NYC models, “We went for a nice and effortless but polished look. We didn’t want hair to look too done or over-dried so we used some Redken Powder Grip. It’s a powder that you put on the roots of the hair in order to lift the roots and add a bit of texture. To finish the look, we used Redken Fashion Work Hairspray, a great light hairspray which makes hair more manageable, but you can still run your hands through it.”

Redken lead hairstylist Jenny BaldingTosia NYFW SS16 Backstage Redken Hair

Makeup by AOFMakeup: Since the show took place outdoors and was targeted toward summer vacationers, AOFMakeup lead makeup artist Dani Fonseca picked a light, very natural and glowy look with an accent on coral-toned lip gloss. In interview that went live on my Periscope, Dani said, “The look is very dewy and effortless. The skin is very illuminated. We used a very lightweight sheer foundation that gave shine to the skin. We also used a little bit of shine stick to add that shiny glow to the look. The lip has a pop of coral on it to give just a bit of accentuation of color.”

AOFMakeup Dani FonsecaAOFMakeup lead makeup artist Dani Fonseca

The Show: The vibe of the show was very Zen. Instead of walking the runway, the models were staying on the balcony surrounded by Moroccan rugs, lights, and statues. A brief sun shower did not scare attendees away from exploring the details of Hankin’s graceful collection.

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The People: Right before the show, I saw Kim Kardashian recording videos for her fans. She was under the supervision of her security guard. Her younger sister, Kendall Jenner, who can beat Kim judging on how often she appears in the media, showed up right after the show in the company of a friend I was not able to recognize. In addition, I spotted a couple of fashion illustrators, including the incredible Jeanette Getrost, live sketching Tosia’s elegant creations.

Jeanette Getrost Attending Tosia SS16 Fashion ShowSara Honkin (Tosia NYC) and Katya Bychkova (Style Sprinter)

Text and photos by Katya Bychkova (StyleSprinter Blog)