Concealer Wardrobing 101

Too Faced Born This Way Naturally Radiant Concealer in Very Fair - Review

If you have been experimenting with makeup for a while, you probably have a couple of concealers in your collection. Those miracle products, known and loved for their ability to camouflage the signs of tiredness and age-related issues (such as breakouts and dark spots), are life-saving tool for ladies with busy lifestyles. While you can make it through the summer using just one of your favorite concealers, the cold weather season demands more of those products to address any potential issue that might require additional coverage. Today I am collaborating with Ulta Beauty to share with you all the tips and tricks that you need to know about concealers and teach you how to create your perfect concealer wardrobe.

What is Concealer Wardrobing?

Essentially, a term concealer wardrobing comes from a notion that you need a variety of concealers in your makeup bag that will address each of the beauty issues that you might experience. In other words, professional makeup artists do not recommend using the same concealer for under the eye area, to camouflage acne, and to highlight under the eyebrow area. Instead, they suggest picking products which consistency and the shade helps to cover those issues in the best way possible.

Think about it as of your collection of clothes: you are dressing up according to the weather expected in that day as opposed to wearing the same clothing every day, right? Also, you have probably selected pieces that you feel like wearing on that particular day. Same with concealers: you need to pick products based on what your skin needs at each particular day.

Luckily for us, most of the beauty brands make our life easier as they provide directions on which beauty issues the particular concealer is addressing. Usually, those products cover one of the following skin problems: Red spots and blemishes; Under eyes circles; and Hyperpigmentation and dark spots.

There are also so-called multi-purpose products that you can use not only as a concealer, but also as a substitute for a highlighter, eyeshadow or makeup primer, and even as a face sculpturing tool.

Choose the Right Concealer

If you are just starting with concealer wardrobing and not really sure which products you need the most, I recommend picking just one product from any of four categories mentioned below. Give it a try for a little while to figure out if it works for you or whether you need to switch to a product with a different consistency. From that, build up your collection introducing additional tools. Even though the term concealer wardrobing implies a variety of beauty products to be used, less is still more when it comes to concealer. Meaning, you might use five different products at a time, but all of them should look on your skin as natural as possible.

#1: Red Spots and Blemishes

It’s not enough to use just a foundation to cover scars, acne, and other inflamed skin areas. First of all, you need a product which is thicker than a foundation so it camouflages the edges of the problem area. Second of all, it requires a greenish shade of concealer to neutralize a red pigment of the affected area. I know, some of the green concealers that you can find at the stores look scary as you probably afraid that people will notice them on your face. To be honest, I am not a fan of those products too. Instead, I go for a multi-purpose concealer that is a bit darker than my skin tone and strategically apply it with a tiny concealer brush.

My favorite: AMAZING COSMETICS Amazing Concealer in Light Beige has the exact consistency you expect from a concealer targeting blemishes and red spots. It’s thick but easy to blend and it will not require re-application for at least a couple of hours. I usually apply it using Amazing Cosmetics Concealer Brush which is a tiny but essential beauty tool in my concealer wardrobe collection.

Concealer Wardrobing Red Spots and Blemishes

(1) IT COSMETICS Bye Bye Concealer (2) RIMMEL LONDON Hide The Blemish Concealer (3) Neutrogena SkinClearing Blemish Concealer (4) DERMABLEND Smooth Indulgence Concealer (5) MURAD Acne Treatment Concealer (6) NYX COSMETICS Hi Definition Photo Concealer 

#2: Under Eyes Circles

Even if I am not using makeup at all, I am still applying a concealer under my eyes. I am constantly working on the computer, drink a lot of coffee, don’t sleep enough, and wear contacts. All of those bad habits show up on my face and require attention even during my best skin days. In addition, my skin is very dry and under eye area is not an exception. Thus, I always make sure to use a concealer that not only covers the circles, but also hydrates my skin. Also, as I am getting older I am making sure to apply a good moisturizer for under eyes area twice a day so concealer is not caking under eyes.

My favorite: BENEFIT COSMETICS Fake-Up Hydrating Concealer is a perfect two-in-one product as it successfully hides circles and smoothes the under eye area. I also love the unique look of this product: it looks like a clear lip balm with a middle concealer part. You can apply this lightweight product directly on under the eye area, using your ring finger to lower the pressure, and then lightly blend the product upwards. If you are new to the concealer wardrobing concept, this product is definitely the one to start with.

Concealer Wardrobing Under Eyes Circles

(1) BECCA Under Eye Brightening Corrector (2) L’ORÉAL Visible Lift CC Eye Concealer (3) IT COSMETICS Bye Bye Under Eye Corrector (4) BENEFIT COSMETICS Erase Paste Concealer (5) REVLON ColorStay Under Eye Concealer (6) TARTE Colored Clay CC Under Eye Corrector (7) BAREMINERALS Well-Rested Eye Brightener (8) URBAN DECAY 24/7 Concealer Pencil (9) NYX COSMETICS Dark Circle Concealer

#3: Hyper Pigmentation and Dark Spots

As I explored the benefits of protecting my skin from the sun only in my 20s, I do have a few dark spots on my face. While the treatments for hyperpigmentation is a topic for another post, there are some concealers that will help to camouflage any of your sun or age related skin problems. The main thing that you need to keep in mind while picking a product to hide your dark spot is that you need to use two different brushes to apply it. First, use a flat concealer brush (above mentioned Amazing Cosmetics Concealer Brush works here too!) and a concealer brush that you will use to blend the product (I currently use e.l.f. Cosmetics Flawless Concealer Brush). Apply the product on the area surrounding your dark spots with a flat brush and then blend them, softly touching the skin with a concealer blending brush.

My favorite: While I list MAYBELLINE Instant Age Rewind Eraser Dark Circle Treatment Concealer under hyperpigmentation category, it works miracles for dark circles too. This concealer is one of the products that I’ve repurchased a couple of times as it provides everything I am looking for. It provides a full coverage and blends easily. Also, thanks to its in-built applicator, it’s very convenient to apply on the go. Highly recommended!

Concealer Wardrobing Hyper Pigmentation and Dark Spots

(1) REVLON Age Defying Targeted Dark Spot Concealer (2) SMASHBOX 24 Hour CC Spot Concealer (3) Ulta Correcting Concealer (4) BECCA Ultimate Coverage Concealing Crème (5) TARTE Maracuja Creaseless Concealer (6) BAREMINERALS bareSkin Serum Concealer

Multipurpose Concealers

You can use concealers not only to camouflage skin imperfections, but also to substitute other products in your makeup bag. For instance, you can use a concealer which is a bit lighter than your natural skin tone to highlight those areas of your skin where the light naturally gets to: cheekbones and temples, brow bone, and the Cupid’s bow. Also, some concealers are known for their ability to make your eye makeup stay longer.

#1: Concealers as Highlighters

I am not a big fan of face sculpting (I think it doesn’t look natural), but I do appreciate a good highlighter. Usually, my favorite spot to add a bit of illumination in under the brow area. In my opinion, it helps to make your eyes to look a little bigger while attracting people’s attention to your perfectly shaped brows. Every once in awhile (especially if I am planning to be on camera), I also apply a small amount of concealer to the middle area of my nose so it visually appears a bit thinner and smaller.

My favorite: You probably remember MAYBELLINE Dream Lumi Touch Highlighting Concealer from my previous makeup tutorials as I’ve been using it a lot lately. It’s one of those rare products that come in a perfect shade that matches my pale skin tone. I love the fact that it has a bit more liquid consistency than many other products, so my skin absorbs it in a matter of seconds. It provides a dewy, very elegant highlight and doesn’t look too shiny. In my opinion, it’s so irresistibly perfect!

Concealer Wardrobing Highlighters

(1) BAREMINERALS Stroke Of Light Brightener (2) NEUTROGENA Healthy Skin Perfector (3) BENEFIT Boi-ing Eye Bright Compact (4) MAYBELLINE Dream Lumi Highlighting Concealer (5) YSL Touche Eclat Highlighting Concealer

#2: Concealers as Primers

Usually, I don’t use any primer underneath my eye shadow or simply apply a regular primer all over. However, I’ve been watching a lot of YouTube videos lately where many beauty vloggers swear by eyeshadow primers as they dramatically help to make your eyeshadow blend more evenly and stay longer. If you don’t have any eye shadow primers in your collection, you can also use a concealer.

My favorite: At first, I felt that ANASTASIA BEVERLY HILLS Pro Pencil is too solid to apply on my eyelid, but after a few experiments I figured a perfect use for it. Basically, I am currently applying it directly only under the brow area and use an eyeshadow brush to blend it all over my eyelid prior to applying eye shadows. It really works!

#3: Concealers as Contouring Tools

I have a very pale skin and many of the concealers that I’ve previously purchased are too dark for me. Usually, I am using them in my light contouring routine. As I mentioned before, I am not a big fan of Kim Kardashian-style excessive contouring, but I am okay with a few tricks that help me to emphasize cheekbones and make my nose visually appear smaller. Re-purposing concealers into contouring palette is a good way to save money and use more products from those that you already own.

My favorite: AMAZING COSMETICS Cosmetics Perfection Stick in Medium is a too dark for me to use as a concealer, but I love using it at the bridge of my nose, brow bones, and cheeks.

Concealer Wardrobing Priming and Contouring

(1) Ulta Color Correcting Foundation & Primer Stick (2) SMASHBOX Photo Finish Hydrating Under Eye Primer (3) NYX Cosmetics Wonder Stick (4) ANASTASIA BEVERLY HILLS Pro Pencil (5) AMAZING COSMETICS Perfection Stick (6) L’OREAL True Match Crayon Concealer

Concealer Wardrobing Tips and Tricks

1. Apply concealer on top of the foundation (not underneath it) as it provides a better coverage and allows you to better match the tone of your concealer with the overall skin tone.

2. If you are using a concealer blending brush, hold it on the end of the brush as it provides a softer touch and allows to create a more natural look.

3. Some of the beauty blenders that you usually use of your face are also working with a concealer. Pick the smaller ones and those allow maneuvering more easily around all the difficult to reach spots, such as around the nose and at the inner corners of your eyes area.


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  1. Manisha Kapoor wrote:

    Try L.A girl concealer. Its really good

    Posted 8.26.17 Reply
  2. Love this post and all the tips you share! I’ve been trying to get my ass into gear when it comes to the makeup I use, so I’ll definitely be referencing this post next time I take a trip to Sephora!

    Rachel |

    Posted 3.30.16 Reply
  3. Jill wrote:

    This is such a helpful post! I love the Benefit Fake Up and also the Maybelline Age Rewind. Thanks for sharing your tips!

    Doused In Pink

    Posted 11.17.15 Reply
  4. This was a great post! Thanks for all the tips & explanations. I love using Benefit’s Fake Up concealer. I carry it with me in my bag for on the go touch ups!

    Posted 11.16.15 Reply
  5. Ana Luiza wrote:

    This is such a great in depth post! Love your images and graphics!
    Thank for linking up with us on Start the Week Stylish!
    – Ana Luiza
    The Northwest Blonde

    Posted 11.13.15 Reply
  6. Renata wrote:

    Such a nice post. Love that you selected and described the concealers in categories (divided by concern). I love the Age Rewind and Fit Me concealers from Maybelline but my HG so far is the Clarins Instant Light concealer (for under the eyes). Have you tried it? :) x

    Renata | Speaking Beauty UK

    Posted 11.11.15 Reply
    • Thank you, Renata. I have SO many products by Clarins, but I haven’t tried their concealers yet. I assume those are amazing, right? ;)

      Posted 11.15.15 Reply
  7. Great, helpful post! I definitely have a ‘concealer wardrobe’ in my makeup bag- like you wrote, each one serves a different purpose! Thanks for the tips :)

    Posted 11.11.15 Reply
  8. Belén Muñoz wrote:

    Thank you for all the information !! I think that it looks really good for a natural makeup look! But you are very beautiful, you don’t need any makeup!!!

    Posted 11.10.15 Reply
  9. Love this! Back when I worked in cosmetics we always used this term.

    ♥ Heather

    Posted 11.10.15 Reply
    • Nice! This term was sort of new for me, but I always used a few concealers at a time. Have a lovely evening, Heather! xoxo

      Posted 11.15.15 Reply
  10. danielle wrote:

    this was really interesting, i use a different one for under my eyes but other than that i’ve never really thought about this! thanks for sharing :)

    Posted 11.10.15 Reply
  11. Ashleigh wrote:

    Some great recommendations here, thank you! I love the Maybelline concealer – best release this year! x


    Posted 11.10.15 Reply
  12. Your face looks perfectly clean from the beginning, dear.
    Love the whole look so much :)

    Lu |

    Posted 11.10.15 Reply
  13. Michèle wrote:

    you are incredibly beautiful, lady!

    Posted 11.10.15 Reply
  14. Sarah Laird wrote:

    This is brilliant – I’m currently only using Laura Mercier’s ‘Secret Camouflage’ for EVERYTHING and, with it being such a thick gel/paste, I can never get it to do that Kim K upside down triangle trick Instagram is going crazy over. There’s another 3/4 floating in my cosmetics drawer so why did I never think I wouldn’t need to wear more than one concealer at a time? Great advice here, thanks :) x

    Viva Epernay ❤

    Posted 11.10.15 Reply
  15. You are brilliant and beautiful! I love the concept of concealer wardrobing and think it’s a MUST to get the look your are going for, especially when we have so many different issues that need to be addressed. Thanks for sharing your tips!

    Keep smiling!

    Posted 11.10.15 Reply
    • Thank you for reading, dear Molly! Yes, I also believe that there is no such a thing as too much concealers! May be it’s just my makeup addiction, but I am a strong believer that the more concealers you have in your collection the better. Yay!

      Posted 11.10.15 Reply
  16. Trang Do wrote:

    You looks so gorgeous! Love your make-up tips!!
    Love from {a lifestyle, fashion, beauty, and food blog}

    Posted 11.9.15 Reply
  17. Swantje Tripmacker wrote:

    Thanks for your lovely tips :-)


    Posted 11.9.15 Reply