Halloween is one of the most exciting holidays in the year for me, as I love experimenting with makeup and shocking my friends with my extravagant costumes. This year, I’m planning on using my special effects makeup application skills to help support a good cause. Remember I announced September as Style Sprinter’s official charity month? This cat makeup tutorial created in collaboration with Fresh Step to raise awareness of cat adoption, eliminate the “cat lady” stigma that is associated with adopting a cat, and inspire people from all over the world to share their feline-inspired looks.

Before we begin, let me say a few words about how I learned about this wonderful initiative by Fresh Step. My blogging buddy Suzanne Spiegoski and I (she is also a published writer!) attended a Fresh Step NYFW event organized in collaboration with actress and cat lover, Katie Cassidy. During a very unique cat fashion show, the models were wearing #hot2adopt T-shirts while carrying available-for-adoption kittens. It was a moment too sweet to handle. I wanted to bring all those furry little things home with me… It was too big a decision to make without consulting Ben first, so we’ll definitely come back to that topic later on.

By the way, if you want to support this charitable cause, I highly encourage you to check out the FreshStep.com website where you can learn more about the project, watch a behind-the-scenes video, and purchase your Hot To Adopt T-shirt. I got mine as a part of this collaboration and I haven’t stopped wearing it since then. The funny thing is that a few guys on the streets of New York actually tried to start a conversation with me because they read my T-shirt message as saying it was me who was available for “adoption.” Can you believe that? Well, I was “adopted” a long time ago by Ben, but I made sure to share the cat adoption message with them. Hopefully, they’ll be inspired to adopt a cat, because if there is one thing I learned at the fall fashion event is that well, adopting a cat is always on trend!

Okay, on this funny note let’s jump into our Halloween makeup tutorial.

Step 1. Start by applying a makeup primer on your skin that creates a matte effect. Since Halloween is all about having fun and taking lots of photos, I decided to use Smashbox Photo Finish Primer to create an oil-free, durable basis for my cat makeup look.


Step 2. Pick your favorite full-coverage foundation and apply it thoroughly all over your face, neck, and ears. If you have by any chance a slightly lighter shade foundation in your collection that you barely use, Halloween is a good time to give it a go, as a little bit of a “ghostly” look is actually preferred on All Hallows’ Eve. For the purposed of this tutorial, I picked an affordable medium to full-coverage Conceal + Perfect 2-in-1 Foundation by Milani in shade #01 Creamy Vanilla that I applied with my beauty blender.


Step 3. Concealer is a must for this look, so choose wisely. I picked a new Fit Me! Concealer by Maybelline New York in shade #10 Light and applied it with my all-time favorite concealer brush by e.l.f. Cosmetics.

Step 4. It’s eyebrow time! I don’t want to spend lots of time here explaining how I usually do my brows since you can read my step-by-step brows tutorial in this post. All I have to mention here is that I would go for dark brown or black brows for this Halloween look.

Eyeshadow Primer Portion by Urban Decay

Step 5. Apply your favorite eyeshadow primer so your Halloween look lasts all night long. My current favorite product is Eyeshadow Primer Portion by Urban Decay that I apply with my fingertips all over my lid.

Step 6. Today, our eye makeup will be a bit more comprehensive than usual, so be prepared to spend a good 15 minutes on your eyes only.

Too Faced by NikkieTutorial The Power of Makeup palette

First, pick a large eyeshadow brush and apply a translucent shade of ivory eye shadow all over your lid and under the brow. I used the shade Ivy from Too Faced by NikkieTutorial The Power of Makeup palette.

Too Faced Sketch Marker

Then, pick your favorite thin black liquid eyeliner (I used Too Faced Sketch Marker) and outline it the way you usually do while creating a winged eyeliner look. This time, keep the outer corner of your liner much more dramatic than you usually do, but don’t let the outer corner of your brow touch your winged eyeliner.

Using the same eyeliner, start working on the lower lid. Elongate the inner corner of your lid so your eyeliner is almost touching your nose and keep the line all the way toward the tail of your winged eyeliner.


Pick up a bit of a golden eyeshadow with an angled brush and paint an extra-thin line on your upper lid. My rule of thumb is that this golden line is approximately twice as thick as the one we created with a black eyeliner. For this tutorial, I picked the Irresistible shade from Too Faced by NikkieTutorial The Power of Makeup palette and applied it with an Inglot angled brush (you can also use an eyeshadow stick such as e.l.f. Eyeliner & Shadow Stick in #81103).

Outline the inner lid with a golden or green liner, such as a Basic Eyeliner from e.l.f. Eyeliner & Shadow Stick in #81103.


Pick your favorite glittery black eyeshadow and emphasize the crease with it. Do not fill in the space between the golden eyeliner and the crease of your eyelid with any other eye shadow. Just leave it as it is.


Apply a good amount of white glitter on the inner corner of your eye and add just a little bit of the same glitter under the brow.


Pick the most dramatic eyelashes you have in your collection and apply them using hypoallergenic glue. In this tutorial, I used the Dramatic Lash Kit by e.l.f. cosmetics, which is so perfect for creating out-of-the box full-lash looks.

Step 7. Let’s contour your nose so it looks more cat-like.


First, pick up a small eye shadow blending brush and paint two parallel lines on the sides of your nose with your favorite powder contouring product (I used Chocolate Soleil from Too Faced by NikkieTutorial The Power of Makeup palette). Then, connect those parallel lines with the lower side of eyebrows and soften the line with a blending brush.


Apply a thin line of highlighter (I used Wet n Wild MegaGlo Illuminating Palette) in the middle of the nose to visually elongate it and make it look thinner.

Emphasize your cheekbones by applying a contouring shade underneath your cheeks. With a highlighter brush, apply a generous amount of the same highlighter to the cheekbone and skip using blush.


Step 8. Pick a thick ink eyeliner and outline the bottom part of your nose to create a “cat-like” look. In this tutorial, I used the Intense Ink Eyeliner by e.l.f. cosmetics as it features a thick applicator, but if you wish you could continue using the Too Faced liner I mentioned in Step 6.

Using a thin eyeliner, draw a thin line from the middle of your nose through the cupid’s bow to the upper side of your lips.


Step 9. For lips, I decided to use two colors of lipstick: black on the top and bottom lips and red in the middle of the lower lip—to create an ombre effect. To do so, start with a red shade first (I used Stila Stay All Day Matte Lipstick in Bisou) and build up a darker shade on top of it (I picked Moisturizing Lipstick by e.l.f. cosmetics in Black Out).


Step 10. Pick a sparkly white eye shadow or a highlighter and draw a circle on each the side of nose. Use a liquid eyeliner to put a few dots on your face so you look more cat-like.


That’s about it! I recommend finishing the look with your favorite setting spray so your Halloween makeup lasts all night long!


Disclosure: This post is brought to you by Fresh Step. All opinions are my own.