Milani Amore Matte Liquid Lipstick in #09 Pure Matteness

Beginning of the year is always an exciting time for me as so many makeup brands launch their new products. While being on vacation in Florida, I spent way more time at the local pharmacies than expected while researching all the new launches and I have tons of new makeup reviews to share with you. To be quite honest, I already received some of the new launches in my PR mail so I’ve been testing some of these products for a few weeks now. For instance, new *Amore Matte Metallic Lip Crème by Milani that I already incorporated into my New Year’s Eve makeup tutorial. Today, I’ll be reviewing and testing more shades from the collection and decide whether this new launch is a hot or not.

The Promise: “Paint your pout with gilded glamour. Bold and richly pigmented, these metallic liquid lip colors shine with a soft luster and dry to a smooth matte finish—without drying out your lips. Waterproof and kiss-approved, each Amore Matte Metallic Lip Crème delivers up to 16 hours of wear. Remove with a longwear lip color remover.”

Packaging: I always love Milani packaging, as it looks way more luxurious than you could expect from a drugstore brand.

Milani Amore Matte Liquid Lipstick swatches

Color Range: Milani website lists 15 shades and I tested 5 out of them.

  • 01 Chromattic Addict
  • 02 Matterealistic
  • 03 Matte About You
  • 04 Cinemattic Kiss (swatch below)
  • 05 Dramattic Diva (swatch below)
  • 06 Mattely in Love (swatched in this post)
  • 07 Automattic Touch
  • 08 Raving Matte (swatch below)
  • 09 Pure Matteness (swatch below)
  • 10 Pretty Problemattic (swatch below)
  • 11 Making Me Matte
  • 12 Prismattic Touch
  • 13 Overdramattic
  • 14 My Soulmatte
  • 15 The Ultimatte

Coverage: The product is very pigmented so you need just one coat for the majority of the shades. I felt that only #04 Cinematic Kiss requires more than one coat.

Longevity: In my humble opinion, the claim that this liquid lipstick will last up to 16 hours is simply not realistic. I would say, 8 at most—and only if you are not eating. However, I’ve never tested a lipstick that actually lasts 16 hours so from this perspective it performed as well as many other products in the category. I would compare the longevity of this newest Milani launch with Too Faced Melted Metal, but Milani ones do not feel as thick on your lips as Too Faced ones.

Scent: It’s pleasant and almost non-existent, which is in my book a positive characteristic.

Transferability: It does leave just a tiny amount of product on my coffee mug, but it doesn’t seem to impact the overall look of the product on my lips. Same goes with kisses—it leaves a bit of product on the cheek, but doesn’t smudge your lip look.

Milani Amore Matte Liquid Lipsticks review

Removal: As mentioned before, the product is very durable so it requires some heavy-duty makeup remover. Usually, it took me two to three cotton rounds damped in Bioderma micellar water to completely remove the product from my lips.

Price Point: $9.00 for 0.24 oz at (vs $21 for 0.4 oz Too Faced Melted Metal and $6 for 0.1 oz ColourPop Metallic Lip).

The Best Part: The color range is so gorgeous! The metallic finish looks amazing on photos and in real life. Doesn’t make my lips as dry as some other liquid lipsticks.

The Worst Part: Will emphasize all the imperfections if your lips are very dry and patchy.

The Conclusion: Overall, it’s a major “hot” product for me. I’ve been wearing some of the shades non-stop lately and in my opinion this new Milani launch features some of the most fantastic metallic shades even if compared to more expensive brands.

Milani Amore Matte Liquid Lipstick in #04 Cinemattic Kiss

Milani Amore Matte Liquid Lipstick in #05 Dramattic Diva

Milani Amore Matte Liquid Lipstick in 05 Dramattic Diva

Milani Amore Matte Liquid Lipstick in #08 Raving Matte

Milani Amore Matte Liquid Lipstick in Raving Matte - Swatch and Review

Milani Amore Matte Liquid Lipstick in #09 Pure Matteness

Milani Amore Matte Liquid Lipstick in #09 Pure Matteness

Milani Amore Matte Liquid Lipstick in #10 Pretty Problemattic

Milani Amore Matte Liquid Lipstick in #10 Pretty Problemattic